How Calm Home Transitions makes money — and why the unit economics are strong from the first engagement.
Access to the planning dashboard and task framework. Subscription or one-time fee model. Low price point, low labor, high volume potential. Serves families who want structure but not hands-on support. Primarily a future revenue stream and a top-of-funnel entry point.
Full-service move management: sorting, packing, move day, unpacking, and setup. $5,000–$10,000 per engagement. Delivered by a NASMM-trained move manager. No advisory layer. Good margin, repeatable, and serves as a natural entry point for clients who later upgrade to Tier 3 on a future transition.
The full engagement. Financial advisory layer, community evaluation, real estate coordination, full move management, and 90-day post-move support. Dominic as the single point of accountability. $25,000–$50,000 per engagement in the South Bay market. This is the primary revenue driver.
| Tier | Fee Range | Duration | Concurrent Capacity |
|---|---|---|---|
| Tier 1 — Self-Directed | TBD | Ongoing | Unlimited |
| Tier 2 — Move Management | $5K–$10K | 4–8 weeks | 2–3 |
| Tier 3 — Transition Architect | $25K–$50K | 3–6 months | 1–2 |
Concurrent capacity reflects Dominic's personal bandwidth at launch. Tier 2 can scale with additional move managers. Tier 3 is intentionally limited to maintain quality.
The $25,000–$50,000 Tier 3 fee is not a move management fee. It is a transition architecture fee. The financial and advisory layer — capital gains analysis, Prop 19 strategy, community evaluation, real estate coordination — is what makes it worth the price.
For a South Bay homeowner selling a home purchased in 1985, the capital gains exposure alone can be $200,000–$500,000 or more. Getting the Prop 19 transfer right can save $15,000–$30,000 per year in property taxes — for the rest of their life. The advisory layer is not a luxury. For most clients, it pays for itself many times over.
With a real estate license in progress, Tier 3 engagements that include the home sale will generate commission income in addition to the flat engagement fee. This adds a meaningful revenue layer to the flagship tier.
Workshops are currently planned as free community events — the primary return is lead generation and brand building. Paid workshop formats (corporate, community association) may be explored as the brand grows.